Logan recently completed a personal project; the brand identity design for a Luxury Clothing Company & Brand, Viste. The idea began with inspiration from Nantucket, Charleston, and Alys Beach. From there, marks and design for typography and the nautical flag were designed and perfected to promote a distinct, simplistic design. Then, the color scheme of a unique burgundy and navy, paired with a distinct gray completed a beautiful mark for the brand. Patterns and promotional examples were also developed to reflect a brand culture and style. Shown are the final designs and color schemes for Viste USA.