While Avaum does, in fact have a word mark, Logan wanted a pictorial mark that could be beneficial in other applications. While still maintaining use of the previous wordmark, Avaum now has a beautiful and modern pictoral mark to match. The new pictoral mark has been taken from the slant of the A and the M in the original logo, pushed together, and Incorporated use of white space to finish the logo. The rightmost element, where it would typically would use the specific hue of blue for Avaum, can be swapped for a different hue to be used for different situations and occasions. When you take the marks and bring them together, what results is a beautiful and modern reflection of the design language from Avaum.